Takes a vivid imagination to think that a push button on software screens and mobile devices could one day replace the need to own a car but Uber is interested in seeing to it that it happens!
Beginning in August 2014, software developers are being asked to start using Uber’s FREE API code in their ideas. In computer code, the API or application programming interface, specifies how some software components should work with one another.
Everybody with a keyboard is invited to code with the Uber API.
Leading the way are companies like: Expensify, Hinge, Hyatt Hotels & Resorts, Momento, OpenTable, Starbucks Coffee Company, Tempo Smart Calendar, Time Out, TripAdvisor, TripCase and United Airlines.
These firms have ideas about how to delight their customers by making it easy to connect to UberBLACK, UberSUV,UberX vehicles.
For example, while sipping coffee in a Starbucks cafe, you could press a button on your Starbucks app that tells you how much it cost for an Uber car to take you away.
Here’s how Uber company leaders see it.
” This is like getting the Like button everywhere,” said Uber’s SVP of business Emil Michael,” according to RECODE.NET writer Kara Swisher in her Push Every Button, Get a Ride: Uber Opens API in Bid to Be Ubiquitous.
“..converting bits to atoms in over 40 countries around the world, there are so many things Uber would love to build on top if it ( the API ). We’ll never conceive of every great idea, though, and we could certainly never build them all” says Uber.
Don’t worry folks.
Uber’s API driven software buttons will never eliminate General Motors, Ford or Toyota consumer brand cars.
A town car buyer doesn’t need Uber as much as Uber needs Town Cars.
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